WOGI x GiveNow.vn enables businesses in Vietnam to give recipients the choice to contribute to charity

For the first time in Vietnam, businesses running digital rewards programmes can give their recipients a choice that goes beyond personal redemption: donate their loyalty reward points to a verified local charity, through GiveNow.vn. In a market where care expressed through personal, considered action — shapes how people give and receive, that choice carries meaning a standard redemption cannot.

GiveNow.vn is Vietnam’s transparent crowdfunding platform, built to make charitable giving accessible, accountable, and easy. Recipients who receive digital rewards, incentives and payouts via WOGI’s platform can now choose to donate to charity by entering their WOGI redemption code directly on GiveNow.vn’s website in three easy steps.

The causes available span children’s welfare, education, disability support, disaster relief, and wildlife conservation. Recipients may choose to support Conservation Vietnam’s wildlife preservation work, fund scholarships through the Thắp Sáng Niềm Tin fund, contribute to disaster relief through the Đắk Lắk Metta Foundation, help children access surgery through Nâng Bước Tuổi Thơ, or support children with disabilities through Quỹ Vì trẻ em khuyết tật Việt Nam. Each organisation is verified and publicly tracked on GiveNow.vn, with donations transferred directly to the fund.

This is made possible through WOGI’s rewards infrastructure that tracks every digital reward from issuance through to end use, so businesses running recognition, loyalty, or brand activation programmes have clear visibility into how their recipients chose to engage. Vietnam is WOGI’s fastest growing market in Asia, and this partnership reflects how WOGI builds its platform as infrastructure that gives recipients a choice over how their reward is used. 

Across 50 markets, organisations use WOGI to run cross-border incentive and loyalty programmes, with the confidence that what reaches each recipient has been built with that market in mind. In Vietnam, that now includes the option to donate to charities of the recipient’s choice. For HR, marketing, and loyalty teams planning cycles ahead of Mid-Autumn Festival, Christmas and year-end programmes, this adds a dimension that a standard rewards catalogue cannot.

To explore this for your organisation, come chat with us.

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About WOGI

WOGI is an Asia-first digital rewards and incentives platform that serves 500+ clients across loyalty, incentive, acquisition, and engagement programmes. With more than 8,000 rewards options including UNIQGIFT Multi-Brand Gift Card and MoMo e-wallet, WOGI enables organisations to run culturally relevant, cross-border rewards programmes spanning 50 markets from a single platform. Vietnam is one of WOGI’s fastest growing markets, supported by a dedicated local team.

The UNIQGIFT Multi-Brand Gift Card is a smarter way to reward, as it puts the choice in the hands of the recipient. Redeemable across travel, entertainment, groceries, utilities, and more, UNIQGIFT now includes the option to donate to charity, reflecting WOGI’s commitment to building rewards infrastructure where every redemption, whether personal or charitable, is meaningful.

About GiveNow.vn

GiveNow.vn is Vietnam’s leading transparent crowdfunding platform, trusted by organisations including the Vietnam Red Cross, the Vietnam Children’s Protection Fund, Operation Smile Vietnam, and the Vietnam Breast Cancer Network. Recognised as a Top 3 Digital Transformation Solution at the 2022 National Digital Transformation Solutions Search Competition, GiveNow.vn provides a fully verified, publicly accountable platform for charitable giving in Vietnam.

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