Founded
Founded in Singapore with a bold mission to simplify and streamline digital rewards across Asia.
Global Offices
Offices and dedicated teams in Singapore, Hong Kong, Kuala Lumpur, Jakarta, Ho Chi Minh City, Bangkok, Tokyo, Colombo, and Plovdiv.
Team
Our 100+ team members bring deep local knowledge and shared passion to help businesses deliver rewards that connect, inspire, and perform.
Our story
WOGI started in Singapore with a clear mission: make rewards simpler, smarter, and more impactful across Asia. What began as a digital rewards provider quickly evolved into a regional force, helping organisations connect with people through seamless reward experiences.
From our roots in Singapore, we expanded steadily into key markets including Malaysia, Thailand, Sri Lanka, Hong Kong, Vietnam, and beyond. As our reach grew, so did our capabilities—supporting multi-currency rewards, local redemption experiences, and 18+ payment methods across 16 settlement currencies.
Now operating in over 47 markets with 1,600+ partners and over 8,000+ reward options, WOGI empowers millions of redemptions and supports hundreds of users with scalable, secure reward infrastructure. We're trusted by global and regional brands, backed by a leading minority investor (BHN), and recognised as a women-owned business by WEConnect International.
What sets us apart isn’t just technology—it’s our commitment to reliability, simplicity, and human connection. Whether it’s a one-off campaign or a recurring incentive programme, we make it easy for companies to deliver memorable moments that matter.
And we’re just getting started.
WOGI At A Glance
A journey of scale, trust, and simplicity in rewards
- Founded in Singapore with a mission to simplify digital rewards across Asia
- Expanded across key markets including Malaysia, Hong Kong, Thailand, Indonesia, Vietnam, the Philippines, and Japan
- Recognised as a women-owned business by WEConnect International
- Backed by BHN | Blackhawk Network, a global leader in branded payments
- Supports 16+ settlement currencies and 18+ payment methods
- Access to 1,600+ brand partners with over 8,000+ reward options
- Serves 500+ corporaee clients and growing
- ISO 9001:2015 & ISO/IEC 27001:2022 certified, with CERT-tested security including regular penetration testing and secure code reviews
- Delivers 7M+ rewards redemptions and counting
- Continuing to grow, helping businesses connect through rewards that feel personal, seamless, and scalable
Our Vision
Our vision is to make it easy for organisations to deliver rewards and incentives that are timely, relevant, and meaningful — across roles, cultures, and countries.
Our Mission
To make rewards and incentives simple and meaningful — enabling small gestures that strengthen relationships, celebrate impact, and resonate across Asia and beyond.
Our Values
- We do what we say.
Trust is built quietly.
We deliver on promises, stay consistent, and show up when it matters — because reliability is the foundation of every good relationship.
- We keep things clear.
Simple works better.
From product to process, we remove complexity. No unnecessary steps. No noise. Just tools that work, and workflows that make sense.
- We reward and incentivise with thought.
Not just ticking a box.
What’s meaningful changes across cultures, teams, and organisations — but the intention behind any reward and incentive should always be genuine. We help organisations give in ways that feel real, not routine.
- We notice the small things.
Progress deserves attention.
Whether it’s consistency, improvement, or showing up for others — we believe steady effort is worth acknowledging.
- We grow with intention.
Built to scale, shaped by people.
As teams expand and cultures shift, we evolve with care — staying useful, human, and relevant in every market we serve.