Ever wonder what is the most popular gift?! The one that makes the recipient happy ?! It is the gift card as it allows the recipient to decide the gift he likes most. 74% of all gifts we receive fall under “I don’t like it”, “I already have it” or “I don’t need it” where with gift cards all those problems are solved and the recipient can decide what he likes, he doesn’t have and what he needs.
Why digital ? Because it is not only cool but also it is instant, delivered straight away and allowing the recipient to redeem it immediately.